Toy Crazy's focus and goal is EXPANDING YOUR CHILD'S IMAGINATION through games, puzzles, creative play, arts and crafts and outdoor activities and more. We invite you to explore our stores and website to discover new stimulus to reach that goal.

The owner, Melissa Moore, began her career in the toy business 22 years ago and has fine tuned Toy Crazy's selection to provide you with what represents the "Best of the Best" in products and services for you and your children.


Founder of Toy Crazy
Melissa Moore has always found joy in participating in a child's development. Raised in Valencia, California, in a family that loved to play, she started working as a teen at toy stores. This planted a seed that led her to a career in expanding children's imagination and bringing joy to parenting.

While earning a bachelor's degree in Media Arts and Communication at Chico State University, Melissa worked on holidays at the same toy store she grew up working in; furthering her knowledge and passion for the toy business and parenting. After returning home from college, her first toy store boss convinced her to stay on at the store beyond part time work.

As her boss came to retirement years she wanted to find someone who could carry on the legacy of her business. After a wide search for buyers she found the best suitor right under her nose. Melissa seized the opportunity by bringing an expanded vision for the store and business and quickly got the financial backing of family and friends.

Her teen and college years of working in the toy business taught her the basics of the toy business; her parenting of daughter, Cassidy; and her years of listening to the needs of customers and parents gave her many ideas for fulfilling the life of a child and enriching the parenting experience.

Melissa's creative vision is the blueprint for Toy Crazy stores and it's expansion into online services.